Marketing

Signalboard — brand analytics

Brand mentions, sentiment, and share of voice across social and news—with alerts.

PythonNLPStream

Highlights

Entity resolution for product names vs common words
Spike detection with explainable drivers
Competitor share-of-voice boards
Alert routing to Slack with snippet context
Historical baselines for seasonality

Overview

Signalboard aggregates brand signals from social, forums, and news: sentiment trends, competitor comparisons, and crisis spike alerts. Comms teams get a calm morning briefing—executives get exportable narratives for board prep.

At a glance

Snapshot signals we optimize for on this engagement—useful for stakeholders comparing fit and scope.

Sources: Social · news
Output: SOV · sentiment
Alerting: Slack + email

How we delivered

Phased cadence—discovery through hardening—so expectations stay aligned with risk and learning cycles.

Lexicon
Trained entity models per brand.
Beta
Daily digest + spike alerts.
GA
Competitive boards + exports.

Signal vs noise

Sampling transparency—users see which sources moved the needle.

Crisis

Playbooks attach to alert types—who to page and which channels to pause.

Scale

Multi-brand workspaces for holding companies.

Screenshots

Additional UI captured in desktop framing—same product, more surface area.

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Zentisys

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