Marketing

Journeywise — email journeys

Visual journey builder with QA, locale variants, and deliverability checks.

ReactESP webhooksQA

Journeywise — email journeys product preview

Highlights

Branching on profile attributes and behavioral events
Locale packs with fallbacks
Litmus-style previews integrated
Send throttling and frequency caps
Experiment hooks for subject lines and content blocks

Overview

Journeywise lets lifecycle marketers design branching journeys with confidence: previews across email clients, locale variants, and deliverability checks before send. Engineers aren’t bottlenecked for every copy tweak—guardrails prevent accidental blast radius.

At a glance

Snapshot signals we optimize for on this engagement—useful for stakeholders comparing fit and scope.

Channels: Email · push
Safety: QA gates
Reach: Locale variants

How we delivered

Phased cadence—discovery through hardening—so expectations stay aligned with risk and learning cycles.

Templates
Imported common lifecycle journeys.
MVP
Builder + previews.
Harden
Deliverability + experiments.

Quality

Pre-send checklist blocks launches missing unsubscribe or address lines.

Scale

Journey templates versioned with rollback.

Collaboration

Comments and approvals per node—legal can sign off on specific branches only.

Screenshots

Additional UI captured in desktop framing—same product, more surface area.

Journeywise — email journeys screenshot 1

Journeywise — email journeys screenshot 2

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